Beyonce's Mastery of the Instagram Grid

She's epitomizes--in some sense--an icon of super humanism. On Instagram alone, Beyonce reaches a following of 107 million, "controlling her aesthetic and perception down to the pixel."

Social media is a complicated platform for celebrities--it can push rumors to irrevocable lengths, but it can also be a medium of control. Beyonce is regularly admired for her ability to utilize Tumblr and Instagram pages as a means for engaging with her fans. It began with her first Tumblr website, on which she would share personal images of holidays, musical promotions, Blue Ivy, and the subject of this article, fashion.

Beyonce keeps a "visual director" to help curate her now iconic Instagram page. It is a mastery of the 3-grid format, showcasing the many fashion-forward outfits of Beyonce--so notably influential, in fact, that the brands featured will repost her grids to their own pages. It is an ideal promotional situation, collaborating her music with the most influential names in fashion.